SBK Women's University

Department of Media and Journalism
Faculty of Social Sciences

Department of Media and Journalism
Faculty of Social Sciences

The Media and Journalism Department was established in March 2013 with a regular two-year M.A. Program under the supervision of Ms. Gul Farzana. The department starts just with 9 students while currently, the number of enrolled students in the department is around 100. However, several batches of students have been passed out to date and are serving in renowned public and government media organizations. The Department first time introduced the BS (4 Year) Media and Journalism program in 2015. The program has been formulated under the policies and standards given by the Higher Education Commission of Pakistan.
Mission
The mission of the Media and Journalism department in a democratic society is to inform, enlighten, and champion freedoms of speech and press. so that Instead of producing just students for the market our main and basic mission is to produce creative, knowledgeable, skilled media professionals: critical thinkers, and responsible citizens for society.
Vision: to be a pioneering academic department recognized for fostering innovation, excellence, and diversity in media and journalism education, research, and practice.
Objective/Goals
  • Review and update existing curriculum to ensure relevance and alignment with industry trends and best practices.
  • Increase opportunities for experiential learning through internships, industry collaborations, and hands-on projects.
  • Establish research centers or institutes focused on key areas such as media ethics, media literacy, and emerging media technologies.
  • Encourage collaboration between faculty and industry partners to address real-world challenges and opportunities in media and journalism.
  • Invest in state-of-the-art technology and infrastructure to support teaching, research and creative endeavors in media and journalism.
  • Offer training and professional development opportunities for faculty and students to stay updated on the latest digital tools and platforms used in media production and distribution.
  • To prepare students with strong academic knowledge and professional skills so they are prepared to become media professionals.
  • To provide students with critical engagement with the latest theory and research on media, culture, and communication.
  • To produce graduates to be leaders of society with a sense of high morality, and insightful attitudes so that they would contribute to the development of society.
Degree programs offered
  • BS 4-Years Program
Quick Links

Scheme of Program Study (BS)

First Semester

Sr.

No.

Course

Code

Course Title

Remarks

Credit

hours

1.

MJ-600

Introduction to Mass

Communication

Foundation

3

2.

MJ-602

Mass Media In Pakistan

Foundation

3

3.

ENG-600

Functional English

General course

3

4.

ISL-600

Islamic Studies

General course

2

5.

MTH-600

Quantitative Reasoning I

General course

3

6.

PSY-600

Introduction to Psychology

Interdisciplinary

3

Total

17

Sr.

No.

Course

Code

Course Title

Remarks

Credit

hours

1.

MJ-604

Functional Urdu

Foundation

3

2.

MJ-601

Mass Media in Balochistan

Foundation

3

3.

EW-601

Expository Writing

General course

3

4.

PAK-600

Ideology & Constitution of Pakistan

General course

2

5.

GE-111

Application of information and Communication Technologies (ICT)

General course

2+1

6.

ECO-100

Introduction to Economics

Interdisciplinary

3

Total

17

Sr.

No.

Course

Code

Course Title

Remarks

Credit

hours

1.

MJ-611

Current Affairs

Major

3

2.

MJ-640

Computer Skills for Mass communication 

Foundation

1+2

3.

 

Civics and Community Engagement 

General course

2

4.

 

Entrepreneurship

General course

2

5.

ENV-602

Introduction to Environmental Science 

General course

2+1

6.

IR-662

International Relations

Interdisciplinary

3

Total

16

Sr.

No.

Course

Code

Course Title

Remarks

Credit

Hours

1.

MJ-610

News Reporting

 

Major

2+1

2.

MJ-623

   TV Journalism

Foundation

2+1

3.

MTH-601

Quantitative Reasoning II

General course

3

4.

ENG-622

Literary Discourse and Journalistic Writing

General course

2

5.

PSY-614

Social Psychology

General course

2

6.

MKTG-

620

Marketing

Interdisciplinary

3

Total

16

Sr.

No.

Course

Code

Course Title

Remarks

Credit

Hours

1.

MJ-620

Advertising

Major

2+1

2.

MJ-612

Sub-Editing

Major

2+1

3.

MJ-630

Theories Of

Mass Communication-I

Major

3

4.

MJ-613

Media Laws And Ethics

Major

3

5.

MJ-621

Public Relation

Major

2+1

6.

MJ-622

Radio Journalism

Foundation

2 +1

Total

18

Sr.

No.

Course

Code

Course Title

Remarks

Credit

Hours

1.

MJ-631

Theories Of

Mass Communication-II

Major

3

2.

MJ-632

Development Support Communication

Major

3

3.

MJ-605

Opinion Writing

Major

2+1

4.

MJ-603

Mass Media & Society

Major

3

5.

MJ-614

Magazine Production

Major

2+1

6.

MJ-615

Photojournalism

Major

2+1

Total

18

Sr.

No.

Course

Code

Course Title

Remarks

Credit

Hours

1.       

MJ-624

Media Management

Major

3

2.       

MJ-650

Research Methodology

Major

3

3.       

MJ-641

Online Journalism

Foundation

2+1

4.       

MJ-621

Women and Media

Foundation

3

5.       

—

Elective:

Elective:

 

6.       

—

Elective:

Elective:

     

Total

18

 

Sr.

No.

Course

Code

Course Title

Remarks

Credit

Hours

1.

MJ-699

Research thesis / Project

Major

3

2.

MJ-635

International

Communication

Foundation

3

3.

MJ-633

Internship

Foundation

     3

4.

—

Elective:

Elective:

 

5.

—

Elective:

Elective:

 

 

Total

15

 

BS Specializations at the Department of Media and Journalism: Upon completion of their studies, the students will receive a BS in Media and Journalism with one of the following specializations.
  1. Print Media
  2. Electronic Media Production
  3. Development communication/ DSC
  Facilities
  • The department has the facilities of a Computer Lab and TV studio.
  • The department established a YouTube channel whose purpose is to show cashing the talent of students.
YouTube Channel Job and career opportunities
  • Public relations officer in the public/government sector
  • Reporter/anchor/newscaster in print/electronic media
  • Social Campaigning and Advocacy in Non-Governmental organizations (NGOs)
  • News Making: Sub-editing and page designing
  • Correspondent in news agencies
  • Opinion writer: Column, Editorial, Feature, Article & Review Writing
  • Blogging and Mobile Journalism
  • Documentary and Filmmaking
  • Photojournalist
  • Ad agency
Scheme of Program Study

Faculty Profile

S.No Name Designation Joining Date Status Area of specialization Email Address
1
Dr. Gul Ghutai
Assistant Professor
Nov 2009
On job
Islamic banking & Finance
gulghutai@site.sbkwu.edu.pk
2
Hira Irshad
Lecturer
2010
Ph.D study leave
3
Nadia Irshad
Lecturer
2010
Ph.D study leave
4
Dr. Tayyabah Safdar
Assistant Professor
9th , July 2012
On Job
Organization behavior
tayybah_safdar@yahoo.com
5
Ms. Asma Azhar
Assistant Professor
9th , July 2012
On Job
Entrepreneurship
Saaj5@hotmail.com
6
Ms. Humera Abdul Hakeem
Assistant Professor
9th , July 2012
On Job
Marketing
Humerabdul@hotmail.com
7
Ms. Uzma Jafar
Lecturer
9th , July 2012
On Job
Human resource management
ujafar4@gmail.com
Table of a Number
S.No Name Designation Area of specialization Email Address

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